About Us

Our Story: The Heart of Rangkari

The Label Rangkari is more than a brand; it's a living story woven from passion, tradition, and the unyielding spirit of one woman. Our journey began on June 5, 2022, but its true origins lie in the quiet dreams of Shivani, our founder. A self-made woman with no formal business plan, she was driven by an unshakable vision to create a brand that didn’t just sell clothes but celebrated identity, tradition, and strength.

The Beginning: A Leap of Faith


With nothing but a deep-rooted love for Jaipur’s timeless hand-block prints and a few rolls of fabric, Shivani took a leap of faith. The early days were a testament to her fierce determination. She transformed her home into a studio, meticulously sketching and crafting each design, often working late into the night. It was a journey marked by immense challenges—battling financial limitations, facing self-doubt, and the constant fear of failure. There were days when giving up seemed like the only option, when progress felt painfully slow and the dream felt too heavy to carry. But through it all, Shivani held on, fueled by her faith in her craft and the rich heritage of Indian textiles.

What started as a humble effort to create beautiful Anarkali kurtis and suits with a modern, western twist has blossomed into a brand that resonates with thousands of women. Each piece in our collection is a labor of love, carrying a piece of Shivani’s heart and reflecting her incredible journey. It's a journey from sleepless nights and tearful failures to the profound joy of seeing a customer's face light up as they try on one of her creations.

We believe that fashion is a form of self-expression. Each Rangkari design is thoughtfully created to honor our roots while embracing the future. We're proud to bring the grace of traditional silhouettes and the artistry of authentic Indian prints to women who seek both elegance and comfort.

Wear the Story


When you choose The Label Rangkari, you're not just buying a garment; you're becoming a part of our story. You’re wearing courage, tradition, and the spirit of a woman who dared to dream and made that dream a beautiful reality. You’re celebrating the artistry of Indian craftsmanship and the power of a single idea that grew into a brand for every woman who believes in her own strength. Thank you for joining us on this incredible journey.

What started as a humble effort to create beautiful Anarkali kurtis and suits with a modern, western twist has blossomed into a brand that resonates with thousands of women. Each piece in our collection is a labor of love, carrying a piece of Shivani’s heart and reflecting her incredible journey. It's a journey from sleepless nights and tearful failures to the profound joy of seeing a customer's face light up as they try on one of her creations.

We believe that fashion is a form of self-expression. Each Rangkari design is thoughtfully created to honor our roots while embracing the future. We're proud to bring the grace of traditional silhouettes and the artistry of authentic Indian prints to women who seek both elegance and comfort.